Marketing Manager

Job Description

Job Title - Marketing Manager - Insurance Sector

Job Market: Marketing / Insurance

Job Location - London


Marketing Manager - Insurance Sector - About the role

Do you have experience of developing and running marketing campaigns in the insurance sector?

Marketing Manager - Insurance Sector - Key duties

Supported by the Chief Marketing and Sales Officer, you’ll be:

Driving the reputation of and consideration for key products amongst in the market

Owning the brand proposition and overseeing the implementation of the value proposition, positioning and messaging for products

Developing the company’s marketing strategy

Running digitally led, integrated marketing campaigns end-to-end, including content development

Building, developing, and manging the lifecycle of the external marketing plan and communication schedule

Using the full marketing mix to create stand-out, engaging content through email, events, partner marketing, influencer marketing, organic and paid digital advertising, lead-gen campaigns, social media, PR, and blogs

Supporting Underwriting and Claims teams in the development of assets

Marketing Manager - Insurance Sector - Key requirements

Excellent digital marketing experience

Experience of building and executing marketing automation strategies

Meticulous planning and organisational skills

An entrepreneurial attitude, are proactive and autonomous

Demonstrable experience of delivering stand-out integrated marketing campaigns

Developed multi-channel marketing capabilities and appreciate how they work in tandem

An understanding of how to develop differentiated value propositions, position, and messaging in a crowded market